Aligning a Global Intermodal Value Proposition to Scale Commercial Execution
Client or Partner:
International Liner Company
Service Offering:
Product Strategy · Commercial Enablement
Challenge:
The Intermodal product lacked a clear, globally aligned value proposition, resulting in inconsistent messaging, customer confusion, and fragmented go-to-market efforts.
What we did:
▪️ Developed an overarching global value proposition for Intermodal
▪️ Built a flexible framework for local teams to tailor offerings to market needs
▪️ Aligned product, commercial, and operations teams around capabilities and priorities
▪️ Defined clear messaging and customer engagement guidelines
Impact / Outcomes:
✅ Coherent and differentiated global Intermodal value proposition
✅ Improved commercial alignment and customer-facing clarity
✅ Local teams equipped to adapt the product to regional opportunities
✅ Stronger internal alignment across product and commercial functions
Related Shipping case studies
Explore other case studies in digitalisation, operational excellence, and project execution. Filter by segment or service to find what matters to you.
Standardising Global Procurement to enable Automation, Outsourcing, and clear Accountability
Trusted by Companies in Shipping
Our work spans Strategy Execution, Change Management, Digitalisation & IT Implementation, Operating Model, Process & Project Excellence, Shipping Academy, and Leadership Development. Always with results you can act on.
Want to learn more about the Shipping Collective?
Let’s start the conversation.